customer insights

John has experience in designing and undertaking insight-based research to guide product and service design and development in Australia, Germany, Singapore, China, USA and recently in Malaysia. Quantitative research can provide the ‘What’ but not the ‘Why’. The latter is key when you aim to differentiate.

We use a combination of focus groups and ethnographic interviews to generate new ideas, new meaning and new direction as an ongoing conversation with stakeholders.

We use design-thinking methods to address specific questions that require a depth of guided curiosity.

We can work with your marketing and product teams, project manage market research and integrate qualitative and quantitative results to provide insightful decision making.